About Us

East Central Scotland

Sinead Guerin
Regional Director
Sinead Guerin@visitscotland.com

As regional Director for the East Central Scotland my role is to be the main point of contact, at regional and local level, with key strategic partners including local authorities, enterprise agencies and tourism groups to work to together to increase the value of tourism to the Scottish economy. I am also responsible for VisitScotland's corporate reputation in the region.

Manuela Calchina-Smith

Manuela Calchini-Smith
Regional Business Development Manager
Manuela Calchini-Smith@visitscotland.com

John Beattie

John Beattie
Regional Visitor Services Manager
john.beattie@visitscotland.com

I am responsible for delivering the efficient operation of the tourist information centre network covering Central Scotland (Edinburgh, Fife, Stirling, Loch Lomond, Greater Glasgow and Ayrshire & Arran). This includes management of staff and all products and services offered to visitors. I work closely with the local marketing team, developing partnerships, information provision and maximising opportunities.

For information on products and services VisitScotland offers to tourism businesses go to:

  1. our online marketing opportunities directory
  2. click onto one of our local offices in region to access contact details of your local Business Relationship Manager, who will be able to help advise you on marketing opporunities best suited to your business.

Local offices in the region:

Edinburgh and Lothians
Fife
Stirling