Ambitions

A new improved layout and style of industry magazine was launched in April 2006.  The new-look was developed in response to feedback obtained from tourism businesses following a series of pilot editions produced during 2005.  Approximately 12,500 tourism business contacts, which also include politicians, councillors and media contacts receive the publication. This full-colour magazine carries 12 pages of national content, with four pages dedicated to regional news.  There are seven regional inserts which cover:

• Aberdeen & Grampian, Orkney & Shetland
• Argyll, Loch Lomond & Forth Valley
• Ayrshire & Arran and Glasgow & Clyde Valley
• Dumfries & Galloway and Borders
• Edinburgh & Lothians
• Highlands and Outer Hebrides
• Perthshire, Angus & Dundee and Fife

Key themes include business benefits and it also seeks to engage the reader through local case studies and commentary.  It is communicated three times a year.  If you wish to receive Ambitions, please email visitscotland@visitscotland.org.

eUpdate

This monthly electronic newsletter comes in the form of 14 regional editions and one devoted to national stories. Subscribers can also sign up to receive sustainable news feeds. The eUpdate provides over 9,000 industry customers with short tailored messages detailing VisitScotland’s work, locally and nationally, regular reminders of products and services on offer and also announcements regarding marketing campaign launches. Event announcements and other useful information are also provided.

A useful function which allows current subscribers to forward the newsletter to friends/colleagues has been incorporated.  There is a subscribe option at www.visitscotlandeupdate.co.uk

Tourism Matters

This newsletter features national and regional stories, informing readers of tourism developments and achievements made by VisitScotland.  It is sent to all MSPs, MPs, MEPs and Scottish councillors and now delivered electronically. If you require further information, please email: chris.maguire@visitscotland.com.