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This section gives a comprehensive guide to VisitScotland's international promotional campaigns, providing background to the organisation's annual marketing activities.
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Pan European City Breaks Campaign |
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The biggest ever VisitScotland European City Break campaign focuses on increasing city break traffic to Edinburgh and Glasgow from the target markets of Germany, France, Sweden and the Netherlands. |
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Pan European Touring Campaign |
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VisitScotland continues its successful Pan European Touring Campaign again this year, with a programme of activity for 2008/09 featuring direct mail, press inserts & advertorials, online advertising, Press & PR activity and a full e-communications programme |
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US Spring Touring Campaign 2008 |
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Car touring represents the largest leisure tourism market to Scotland from the US. The spring touring campaign is therefore the largest campaign VisitScotland runs in the US. |
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Date a Hot Scot |
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2007 saw the second year of the Date a Hot Scot campaign; a PR driven campaign which aims to increase visits to Scotland from the USA, UK and key European markets. The campaign targets females with a” quirky” date a hot Scot message, using the Scottish men in a kilt and the Scottish sense of humour to get them thinking about Scotland and a possible Scottish holiday. |
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Swedish Golf Campaign 2007 |
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VisitScotland has been working hard for the third consecutive year to develop a marketing strategy that continues to target the lucrative Swedish golfing market. |
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