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Consider where your business fits within the overall Scotland "Live It, Visit Scotland" brand, and within the key product areas and themes.
Think about it from the consumer perspective:
- what are they looking for,
- how can you meet their needs and maybe even exceed their expectations?
Seek customer feedback - Where did they come from?
- How did they find out about you?
- What appealed to them about your product?
- What, if anything, could be improved?
Add their details to your (e)mailing list for future marketing use. |
| Consult the research and statistics section for further information on customer trends and market trends. |
Look out for marketing and promotional opportunities notified regularly by VisitScotland through our monthly electronic newsletter eUpdate. - Select those which are most relevant to the guests you are seeking to attract.
- If you are unsure, do not hesitate to ask for guidance from your local Business Relationship Manager.
- Be prepared to offer special deals or innovative added-value promotions to attract off-season business.
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Quality assure your business Find out more about all the current quality assurance schemes |
Exploit the benefits of modern technology to the full in reaching potential visitors. People are increasingly using the internet to research holiday destinations and to book online. Scotland's information and booking site visitscotland.com offers the perfect window to the world and opens up a lucrative additional sales channel for you. Ensure your product and facilities are listed on visitscotland.com; participate in relevant on-line promotions. |
Do you have the skills you need? And do your staff? A wide range of flexible training programmes at all levels are now available, often delivered online, which minimises time away from the business, whether it is IT, leadership or customer care training you are looking for. |
Key Contacts
A list of key contacts at VisitScotland can be found in the About us section.
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