Area Tourism Partnerships were formed to ensure continued industry participation and representation of local interests. The remit of the Area Tourism Partnership includes:

• Drawing up and overseeing the implementation of Area Tourism Partnership Plans that would/will set agreed priorities for the development and marketing of tourism.
• Input to the national tourism strategy and review of local alignment.
• Securing resources to ensure effective delivery of the Area Tourism Partnership Plan
• Acting, where appropriate, as a lobbying body to further the interests of local tourism, hospitality and leisure industries.
• Acting as a link between public and private sectors
• Acting as a vehicle to engage the industry

The Partnership Plan needs to focus on what is achievable and play to the strengths of Ayrshire and Arran. It should build in an element of pride and assertiveness to be taken by the Partnership in driving the Plan forward. It is also important that the Partnership Plan supports the tourism strategic aims and activities of the various agencies already involved in developing tourism in the area and adds value to what is already being undertaken by the various agencies and industry. The plan should demonstrate additionality to the tourism priorities already in place.

DOWNLOADS

The Tourism Partnership Plan has been reviewed and actions categorized as high, medium or low priority. This identifies those actions which can be started immediately and which will bring most benefit to the area and those which are longer term and yet still important. The plan is a “live document” and is constantly being updated. Progress on actions is monitored at every other meeting of the partnership.

Ayrshire and Arran Tourism Partnership Plan
PDF 37 KB