There are various steps you can take to allow you to monitor your performance in relation to your competitors.

• Organise visits to your competitors and measure them against your service standards

You can either conduct these visits personally or ask a member of your staff to conduct them.  Award winning locations should be chosen to allow you to set achievement targets.

• Take part in a group initiative in your area

In some areas of Scotland group initiatives have already been launched.  For example Scotland's Warmest Welcome in the Lochaber area, and various initiative in Borders and Arran and Ayrshire.  For more information see the useful contacts.