Research & Statistics

Leisure Visitors

In this section you can find out more about leisure visitors to Scotland:

  • where they come from (Market information)
  • what they do when they're here (Tourist activities)
  • and their attitudes and experiences of Scotland (Visitor experience)

Some flags of the world

Market information: UK and Ireland

Market information: International
Urquhart Castle, Loch Ness

Tourist Activities

The Glenfinnan Monument at the head of Loch Shiel, Highlands

Visitor Experience

Other statistics

Please visit our National & Regional statistics section.

To learn about the visitors who come to Scotland for business, please visit the Business Tourism section.

To find out more about VisitScotland’s marketing activities in our UK and overseas markets, and opportunities to become involved, please go to our Marketing Opportunities section.

Urquhart Castle, Highlands
Leisure Visitors
Did you know?

The friendly welcome of Scottish people and the scenery are the highlights of a holiday in Scotland.

Find out more:

Visitor Experience 2007