The domestic holiday market (& Ireland) are important markets for Scottish tourism: The UK accounts for 83% of tourism trips to Scotland (over 13 million trips). The table below provides a summary of the statistics for visitors from the UK & Irish markets:

Scotland's visitors from within the UK & Ireland (2006)

Source: United Kingdom Tourism Survey 2006

Source: International Passenger Survey 2006

To learn about our overseas markets, please click here.

To find out more about VisitScotland's marketing opportunities within the UK & Irish market, and how to become involved, please visit our UK and Ireland Marketing Campaigns section.