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What is Scenario Planning?
Scenarios are carefully crafted tales that link certainties and uncertainties about the future to the decisions that must be made today. The long timescales involved in seeing the results of acting on those decisions are often refered to as "Long Fuse - Big Bang" problems. The strategic direction any organisation decides to take will lead to a big bang (good or bad) but can take years to discover if the decisions were shrewd or not.
This section details the work of Scenario Planning at VisitScotland and the wider aspects of directing Tourism in Scotland into the future.
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Scenarios at VisitScotland |
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The main objective of scenario planning is to give Scotland a competitive edge in an increasingly competitive global tourism market. more |
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Environmental Scanning |
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Environmental scanning is a qualitative process; monitoring and capturing shocks and trends that influence Scottish tourism. Using the information gathered the drivers of change developed from the scanning process can influence the strategic thinking and scenarios. more |
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Scottish Tourism in 2015 |
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Scotlands tourism ambition is to increase the value of tourism by 50% by 2015. What will the tourist look like and do in 2015? more |
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Crystal Ball |
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The Crystal ball brings together some of the commentary and collaberative work from the wider Scenario Planning environment. more |
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Scenario Policies |
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Reports detailing how your visitors are changing and what you need to do to meet their needs. more |
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Researching Green Futures |
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VisitScotland's scenario planning team have explored the complexities and dimensions of green futures. more |
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